Tony Grist (poliphilo) wrote,
Tony Grist
poliphilo

The Uriah Heep Effect

Our politicians have got it into their heads that they should always smile at the public, no matter what they're saying. Theresa May was at it last night- smirking through a piece to camera about how she's going to cut the police budget. It was wholly inappropriate. Serious talk demands a serious face. Smile when there's nothing to smile about and you don't look friendly and reassuring (which is presumably what they're aiming for);  you look like a creepy underling trying to suck up to the boss.

It's the Uriah Heep effect. 

David Cameron doesn't do it- he's one of the few with the PR skills not appear to be doing PR- and that's almost certainly why he's prime minister. 
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