Isn't that obvious? I'm always surprised when people are taken in by it. How can they be so simple-minded?
A breakfast cereal will make you happy? An air freshener will make you happy? Oh, for pity's sake!
A car is a tin box for getting from place to place. All cars are the same. Some have added doodads, some don't. If you want to know which is the best value for money read Which.
The ads never show the car jolting about among modern urban traffic. They show it gliding down desert roads with nary another car in sight. You want that sense of freedom? You're not going to get it from anything you can put in your garage. Quit your high-pressure job and live on baked beans, move to New Mexico, dream.