July 22nd, 2014


In Praise Of Supermarkets And Waitrose In Particular

We stopped doing a big weekly shop at a supermarket several months ago. I was barely hacking it: unloading Ailz's scooter from the car, going round the shop, putting everything on the belt at checkout, bagging it, loading it into the car, loading Ailz's scooter into the car, unloading the car, putting everything away; it was just too much. So now we have Waitrose deliver.

They're expensive but the quality is brilliant- and if they make mistakes they offer generous recompense. This morning, for example, one of the eggs in our box of 15 was broken so the delivery man gave us the whole box for free. It's the sort of gesture that builds customer loyalty. Again, if they have to substitute one item for another the substitute item almost always represents a trade up- and you get it for the same price.

Julie Burchill was on TV last night singing the praises of the big supermarkets. A brave thing to do- but then Burchill is fearless; I admire her for it even when I dislike what she's saying. On this matter though I've been in her camp for years. We forget- in our ineradicable but idiot nostalgia for all things dead and gone- how the small shop was so very often a rubbish shop. The supermarkets are not only a good thing in themselves, but have forced the small shops that are left to raise their game.


My LJ rating keeps climbing and I am currently the 221st most popular blogger on site. I'd be cock-a-hoop if I didn't suspect that what this actually reflects is the exodus of the cool kids.

If I ever make it into the top ten it'll be because there are only ten of us left.

Ah well, soldier on! I keep hoping to post something that'll go viral....