Maybe if the entertainment industry rowed back a bit on the idea that guns are cool. You know, fewer spectacular shootouts, fewer scenes where the hero cop or whoever edges down a corridor with gun held out as if it were a natural extension of the human body. Maybe the odd scenario in which the person with the gun is made to look a bit of a prat. It needs to start somewhere. And it's not just an American problem. A few weeks back the Russians unveiled a statue of the guy who designed and gave his name to the Kalashnikov...