Interesting the difference between those two words in the two languages. The English car- meaning chariot- assimilates the new to the old, smoothing over the transition between technologies, suggesting to the woolgathering English mind that horses are somehow still involved. The Italian word- macchina- bravely embraces the new. No horses here- (we have shot the horses and eaten them)- this is like nothing you've seen before- a machine. In the north: cloudiness, ambiguity, sentiment. In the south: clarity, forthrightness, Futurismo.
La Macchina
Interesting the difference between those two words in the two languages. The English car- meaning chariot- assimilates the new to the old, smoothing over the transition between technologies, suggesting to the woolgathering English mind that horses are somehow still involved. The Italian word- macchina- bravely embraces the new. No horses here- (we have shot the horses and eaten them)- this is like nothing you've seen before- a machine. In the north: cloudiness, ambiguity, sentiment. In the south: clarity, forthrightness, Futurismo.
-
Fast Food Facts
Wimpy's came to the UK in 1954- well ahead of McDonald's and KFC. Burger King followed in 1957. In 1989 the company which owned Burger King…
-
Macky D's
Following on from the last post...... Mcdonald's opened its first British outlet in Woolwich in 1974. Here's a picture of the event. The…
-
Fast Food
Few weeks back I jibbed at paying £17.50 for a couple of portions of curry and chips in Crowborough. Yesterday I paid £11.00 for the same…
- Post a new comment
- 10 comments
- Post a new comment
- 10 comments
-
Fast Food Facts
Wimpy's came to the UK in 1954- well ahead of McDonald's and KFC. Burger King followed in 1957. In 1989 the company which owned Burger King…
-
Macky D's
Following on from the last post...... Mcdonald's opened its first British outlet in Woolwich in 1974. Here's a picture of the event. The…
-
Fast Food
Few weeks back I jibbed at paying £17.50 for a couple of portions of curry and chips in Crowborough. Yesterday I paid £11.00 for the same…